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Best Business-to-Business Direct Marketing Award 2006

Robert Hayes-McCoy Wins Top Central European Region Direct Marketing Award

Direkt marketing szovetseg



Robert Hayes-McCoy Consultants wins the top award in the "Business to Business Category" of the Central European Golden Dove DM Competition.

Organised by the Hungarian Direct Marketing Association, other winners included MasterCard (Hungary), Hewlett Packard (Austria) and Chevrolet (Hungary), Robert Hayes-McCoy's successful campaign for his client, Kell Marketing Design, centred on the concept of inviting a carefully selected target group of business people for a cup of coffee. Robert's campaign involved the use of a tiny cup of coffee, which was mailed to all the recipients.

Lászlo Csánk, Secretary General of The Hungarian Direct Marketing Association, described the Golden Dove Award by saying, "Inspired Thinking Knows No Frontiers."

The Golden Dove is intended as a symbol of the creativity of professionals engaged in direct marketing activities. The Golden Dove is awarded for eminent performance achieved using the continuously growing range of direct marketing tools in an increasingly free, open and integrated regional market which is beginning to leave the existing borders behind.

Golden Dove AwardAny campaign or loyalty scheme including direct marketing elements may be nominated for the Golden Dove award, provided that they are implemented between 30 June 2005 and 31 August 2006. Entrants may be agencies, clients or implementing entities participating in a campaign. A single nomination, however, may not be submitted by more than one competitor, and multiple submissions are not allowed.

Lászlo Csánk says "I am looking forward to receiving many more top quality entries from Ireland in the years ahead and, to this end, our Association will keep in close contact with the IDMA."

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